• The new Tallink ship MyStar and its maiden voyage

    *pr-trip with Tallink by invitation

    The week began with snowstorms and I was anxious about what will happen when the new Tallink MyStar ship sets off on its maiden voyage to Tallinn. The ship was manufactured in Rauma shipyard, and it first travelled from there to Tallinn and then from Tallinn to Helsinki’s West Harbour, where the new ship MyStar was received with a water salute. By Tuesday afternoon, the snow storm had subsided, leaving behind a heavy snowfall only. And we were ready to onboard the ship for its maiden voyage from Helsinki to Tallinn.

    Before I started travel blogging in 2005 traveling abroad meant for me just a ferry trip to Stockholm or Tallinn. So it was great to be involved in photographing this new way to travel from Helsinki to Tallinn, and to be on its maiden voyage when everything was brand new. Tallink MyStar offered a luxurious view for the eyes – Do watch my video of MyStar’s maiden voyage.

    MyStar, the new ship from Helsinki to Tallinn

    The ship arrived in Tallinn quickly, in just two hours, and it didn’t stay in the port for long before returning back to Helsinki. The round trip was more than necessary to get to know the new ship and to eat something. Of course, the ship’s two-story shopping paradise, Traveller Superstore, would require its own two-hour cruise to make some purchases. They had lovely Christmas decorations and handbags for sale. I managed to find my own mascara quickly as I knew what to look for. That mascara was 4 euros cheaper in this ship than onshore or on the manufacturer’s website.

    Snowy Helsinki West Harbour
    Snowy Helsinki West Harbour
    Snowy  harbour in Tallinn
    Snowy harbour in Tallinn

    In the video, you can also get a quick glimpse of MyStar’s lounge areas, which offer passengers an easy and comfortable way to travel by sea for an additional fee. In addition to the Comfort and Business Lounges, which provide comfortable and business seating areas, MyStar also had a separate Platinum Lounge. It offers a stylish and private area to sit and watch your own TV while the waiter brings you everything available on request. However, the price tag for that experience is 500 euros.

    I visited quickly the Platinum Lounge, and its privacy and peace were really a content creator’s dream. You could even hide the sea view, unlike in other lounge areas, which were more suitable for travel companions and of course, solo travelers. All lounge areas, which were located on deck 8, offered food and drink, but mainly small bites in the Comfort Lounge. Drinks were also available. The tea was very good, although not organic.

    Check out my earlier video of the Business Lounge lunch offerings on the other Tallink ship M/S Star.

    One of the lounge in Tallink MyStar
    One of the lounge in Tallink MyStar

    Getting to know the MyStar’s buffet table

    MyStar ship has seven restaurants, cafes, bars, and other areas. I familiarized myself with the Delight Buffet restaurant on the ship, which had a basic yet stylish interior, but which still paled slightly in comparison to the amazing Chef’s Kitchen’s interior on the same ship.

    The buffet selection included typical Silja buffet foods from many different groups, and due to the time of year, the selection was Christmassy.

    At the Fisherman’s Market, there were, among other things, herring, caviar, shrimp, salmon, pike, potatoes, sauces, and sour cream.

    MyStar buffet menu items
    MyStar buffet menu items

    At the Christmas Market, there were, among other things, traditional herring salad and gray salted Christmas ham, vegan rosolli, salmon pie, pate, and pickles.

    At the Green Market, there were, among other things, soy curry, vegetable quinoa salad, hummus, salad, cold soup, grilled vegetables, seeds, and pickled herring.

    The warm vegan dishes included vegan Christmas sausage, roasted turnip, rosemary beetroot, and herb-roasted potatoes.

    MyStar buffet menu desserts
    MyStar buffet menu desserts

    At the Farmer’s Market, there were, among other things, roast beef, pork belly, chicken wings, trout, cod, and carrot casserole.

    At the dessert market, there were, among other things, ice cream and sauce, chocolate mousse, dark chocolate raw cake, fresh fruit salad, and pine cone cake, which I had praised in a post a year ago about Silja’s Christmas buffet.

    In addition, the all-time first MyStar Delight Buffet cheese selection included blue cheese and brie cheese, fig and lingonberry jam, nuts, biscuits, and dried apricots, dates, and figs. The bread table also featured, among other things, Christmas loaves with spreads. Gluten-free bread might have been possible to arrange on request, as it was available, for example, in the Comfort Lounge selection.

    The traditional cold and hot draft beverages with lemonades and mineral waters, as well as beers and wines, were served as drinks. Tea and coffee were served as dessert beverages.

    The cost for this Delight Buffet lunch and dinner buffet, which is served three times a day is €32 for adults, €18 for young people, €14 for school-aged children, €4 for younger children, and children under 1 year eat for free.

    Restaurant in Tallink MyStar
    Restaurant in Tallink MyStar

    Facts about the MyStar ship

    The construction of the MyStar ship began in April 2020 at the Rauma Marine Construction shipyard in Rauma, Finland, and the ship was delivered on December 7, 2022, and it made its maiden voyage on December 13, 2022.

    The ship has 12 decks, 46 passenger cabins, and a passenger capacity of 2800. In addition to restaurants, cafes, bars, and lounges, MyStar features a completely new area designed for families with children called Family Picnic, as well as a Lottemaa play area. On deck 7, the Traveller Superstore allows you to take selfies and other pictures with the Moomins. There is also a dog kennel on board for pets.

    The new MyStar ship looks stunning, and its interior was designed by the Finnish interior design firm dSign Vertti Kivi & Co. The designer drew inspiration from the Baltic Sea region’s environment, culture, and people, and the design concept is called “Beauty of the Baltic Sea.” I was particularly impressed by the appearance of the Chef’s Kitchen restaurant, which you can see in the attached picture.

    Tables in Chef’s Kitchen restaurant

    MyStar Traveller Superstore selection

    As MyStar’s Traveller Superstore is like a floating department store, I’ll quote a bit from MyStar’s brochure to give you an overview –

    The Traveller Superstore offers products from leading beauty, fashion, confectionery and beverage brands, as well as from small local producers and responsible brands. You can walk through the shops located on two floors, forming the largest shopping center in the Baltic Sea.

    MyStar also features Kiehl’s, La Mer, and Jo Malone SHOP-in-SHOP concept stores, a Calvin Klein pop-up store, a ShiShi pop-up Christmas decor area on Deck 8, and a unique Shop-in-Shop Moomin store on Deck 7.

    There are many products specially designed for MyStar. Exclusive MyStar products include a special box of Fazer chocolate confectionery, Orkla’s “Greetings from the Captain” milk chocolate bar (which by the way tasted very nice), MyStar version of Toblerone, and Tallink MyStar Detox Vitamineral vitamin drink. In addition, there are various alcoholic beverages.

    Cosmetics shop in Tallink MyStar and Kylie cosmetics
    Cosmetics shop in Tallink MyStar and Kylie cosmetics

    Beauty, perfume, and cosmetics have their own 500m2 area, offering a wide range of cosmetics and fragrances for men from the world’s largest brands such as Estée Lauder, Dior, CHANEL, Lancôme, YSL, Giorgio Armani, Gucci, Hugo Boss, Sensai, Prada, Shiseido and Rituals.

    As local Baltic Sea region brands, cosmetics shelves also feature products such as Finnish Lumene, Latvian Madara, and Estonian D’Difference.

    New brands at Tallink MyStar included KYLIE by Kylie Jenner, Moroccanoil, Vichy, La Roche Posay, Jo Malone London, Tilk, Luv, Magradan, and Luonkos.

    Fashion and accessories on a 700m² area

    MyStar offers women’s fashion brands such as Tommy Hilfiger, Gant, Esprit, Betty Barclay, and Vagabond shoes.

    New brands include Valentin’s knitwear for women, 100% vegan LOCI shoes, and PAPU women’s clothing from Finland.

    Children and teen fashion brands on MyStar ship include Vans, Tommy Hilfiger, Levi’s, Jack&Jones, New Era, Moomin, and Only.

    For men’s fashion brands, Gant, Tommy Hilfiger, Ralph Lauren, Superdry, Camel Active, Vagabond, and U.S Polo men’s clothing, as well as 100% vegan LOCI shoes, can be found.

    Traveller Superstore offers accessories and equipment brands such as Furla, Coccinelle, Bally, Coach, Samsonite, Victorinox, Marimekko, Swarovski, Gucci, St. Laurent, Michael Kors, Prada, Vogue, Versace, Ray-Ban, and Oakley.

    New local brand products include Estonian watches, scarves, and hats, Finnish Moomin reading glasses, and Moomin pearls for girls, as well as Globe Hope products.

    Candies, deli products, snacks, tobacco products, and alcoholic and non-alcoholic beverages can be found on an 800m² area. New chocolate brands, Estonian chocolates, superfoods, lemonades, organic peanut butter, organic grain snacks, freeze-dried berries, and juices are included.

    Travelers with cars can easily shop from pre-order counters located on deck 7, and large purchases will be delivered directly to their cars.

    Gifts and children’s clothing are available on a 500m² area, including new local Estonian brands that have made room fragrances, handmade natural soaps, high-quality baby clothes in gift packages, reflectors, handmade puzzles, and other gifts and souvenirs.

    Guess handbag in MyStar department store
    Guess handbag in MyStar department store

    If you are a Finnish entrepreneur and/or brand wondering how to get your products on Tallink ships, the seats are already taken on the largest floating department store in the Baltic Sea, MyStar.

    The Traveller Superstore has also a special brand campaign area where customers can enjoy brand marketing and wine tasting, and brand ambassadors help customers find products that are specifically suitable for them.

    In addition, on deck 7, the Nordic Corner features Nordic fashion from Marimekko, Iittala, Fiskars, Arabia, Muurla, and Globe Hope. The ship has also a pop-up fashion store.

    For more information about MyStar’s services, visit the ship’s website.

    You can read this post also in Finnish here.

    Business Lounge in MyStar
    Business Lounge in MyStar

    Useful links:

    This post belongs to my
    → Trip to Helsinki – Visual Travel Guide.

    Explore all my Helsinki travel videos
    → here
    .

    If you want to dive deeper into Helsinki, see my guide to
    → cafés
    .

  • (*pr with Helsinki Fair Center)

    This year’s Nordic Travel Fair, which was held in Helsinki, had a new feature, the Helsinki Food Court, where some Helsinki restaurants were presented and the following restaurants were on display there: Peloton Cycling Eatery, Fat Ramen, Happy Waffle, Pastis, Yeastie Boi, and Pompier Espa.

    Of these restaurants, Peloton Cycling Eatery is located in Suvilahti, Kaasutehtaankatu 1, building 8, serving both cycling and good food and wine enthusiasts with passion.

    Fat Ramen, on the other hand, is Helsinki’s first ramen restaurant, established in 2015. Their restaurants are located in the Hietalahti Market Hall and on Helsinginkatu street.

    Happy Waffle is located on Vuorikatu, near the metro station of Helsinki University, and it offers a fusion of Hong Kong bubble waffles gluten-free.

    Pastis in Pikku Roba takes you on a culinary journey to France.

    Yeastie Boi is located in Kamppi, on Annankatu 29 courtyard, and it focuses on bagels and artisanal drinks.

    Pompier Espa is a gourmet lunch restaurant located in South Esplanadi, and it serves delicious à la carte cuisine in the evenings.

    Here’s my short video giving you a quick look at the Nordic Travel Fair in 2023 and these Food Court restaurants.

    Nordic Travel Fair 2023

    Pompier Espa surprised me positively

    I was at the Food Court press event and had the chance to taste a dish from the restaurant Pompier. My dish consisted of roasted artichoke, truffle pecorino from Sardinia, truffle cream, heart salad, and apple.

    Due to practical reasons, the dish was served on a disposable plate with disposable utensils, but I could easily imagine myself at a fine dining restaurant’s window table with a white tablecloth because the food was so deliciously refined and mouth-watering. I dare not even imagine how amazing a glass of wine would have made the flavor experience, as I drank water, but even as it was, that dish provided me with the best experience of the travel fair.

    The CEO of Pompier Espa, Laura Apukka, informed me that Pompier Espa was a 9-year-old restaurant and it had opened in South Esplanadi in 2014. She referred to her restaurant as a casual bistro, although many consider it a fine dining restaurant.

    The customers’ favorite dessert there is tarte tatin, and there is always a vegan option on the menu for food dishes.

    During lunchtime, Pompier serves about 250-300 customers and it does not take reservations for lunch. You can’t also order food from the restaurant through Wolt.

    The fact that I only found this great restaurant at the Travel Fair, even though I have lived in Helsinki for decades and have often walked on Esplanadi, shows how important Food Court is in promoting Helsinki’s restaurants.

    By the way, I ate at the same restaurant again during the Travel Fair a couple of days later. At that time, the same artichoke dish, which I had praised also on Instagram, no longer carried me away to other dimensions – perhaps there was already a sign of fair exhaustion in the air… Or is it like with many travel destinations – they may not necessarily inspire you that much the second time around?

    Whatever the case, read more about traveling in Helsinki and Finland from my visual travel guide Trip to Finland. You can read it also in Finnish here.

    This post belongs to my
    → Trip to Helsinki – Visual Travel Guide.

    Explore all my Helsinki travel videos
    → here
    .

    If you want to dive deeper into Helsinki, see my guide to
    → cafés
    .

  • The Comeback of Finnish Tourism: How Finland Bounced Back from the Pandemic

    *In blog collaboration with Fair center, Helsinki

    The Travel Fair is returning to Helsinki Fair Center after a break of two to three years! The last three years have been quieter in travel blogs as well, and the flame of tourism had had to be maintained with a holy spirit. Read what happened at the Travel Fair before the corona in 2020 in Finnish.

    Now the Travel Fair will bring the Helsinki Fair Center three days of travel atmosphere, inspiring travel itineraries, presentations of travel destinations and different ways of traveling, and other travel-related topics on different program stages. Along with the Travel Fair, the CARAVAN event will take place as before, and the event will take place next weekend, January 20-22, 2023.

    New thing at the Travel Fair is Helsinki as part of the Tasty Travel theme. I’m excited to see what’s tasty from Helsinki at the Food Court, because several Helsinki-based café and restaurant videos have already ended up on my Helsinki playlist on YouTube.

    Statistics of tourism from Finland to foreign countries in 2022 (Source: SMAL)

    Due to Corona and the lack of tourism for couple of years, Finns have been getting travel fever, according to surveys, and the longing is currently most felt for destinations in Southern Europe.

    Greece leads the statistics with almost 185,000 Finnish travelers in 2022, while in 2021 there were only around 36,000. Before Corona in 2019 some 240 000 Finnish passengers visited Greece.

    Greece is also the theme country of the Travel Fair this year 2023.

    The next most preferred travel destination among Finns last year was Spain, and especially the Canary Islands, where approx. 120,000 Finnish travelers visited in 2022. In 2021, only around 45,000 tourists visited the Canary Islands, while in 2019 more than 190,000 Finnish tourists visited there.

    All in all, a total of 140,000 Finns traveled to Spain in 2022, which was only approx. 90,000 tourists less than before Corona in 2019. In 2021, a good 48,000 tourists visited.

    Other popular European travel destinations in 2022 included Cyprus, Portugal and its islands, Italy, Croatia, Austria, France, the United Kingdom, Germany and the Czech Republic, in that particular order.

    You can read more about many European travel destinations in my visual travel guide Indivue – Trip to Europe.

    My work Indivue – Trip to Finland tells about traveling in Finland and especially in Helsinki.

    Here’s how tourism has recovered

    City holidays and train trips in Finland are on the rise. When traveling abroad, a safe tour operator is appreciated.

    55% of Finns say they will travel to abroad in 2023, which is still a sign of recovery. The demand for domestic trips is also high at the 70% level, although the records of recent years are not reached. Remote work opportunities have extended vacation trips by 3-5 days for those who have the opportunity. Finns have spent a little more money at home than before, but have almost doubled their spending abroad.

    “The recovery of tourism started quickly last year. The industry is now suffering from concerns about rising prices and consumers’ confidence in their own finances. However, the atmosphere in the industry is confident”, says CEO of SMAL, Heli Mäki-Fränti.

    Noora Haatainen, the business manager of Travel Fair, believes that the long-lasting travel fever will make Finns plan holiday trips and enjoy the international atmosphere at the Fair Centre. “The Travel Fair is a trip in itself. It’s a great way to get to know destinations and cultures and get tips face-to-face”.

    In domestic tourism, cottage tourism is reflected in the Lake-Finland region, but city holidays and train tourism have increased their share. Taking trips that focus on moving around in nature is also still at a high level. The interest in vacationing with a caravan is still slightly higher than in 2019.

    In terms of tourism’s responsibility issues, equality and human rights issues of the travel destination came to the fore in a survey conducted at the beginning of winter. For one in three respondents, the political/social conditions of the destination are an important issue. This was probably partly influenced by the problems that emerged in the organizing of the World Cup in Qatar. The most common acts of passenger responsibility are using local products and services, such as public transport, and traveling in the off-season. The local culture and authentic experiences of the travel destination had also risen on the value scale compared to, for example, luxury hotels. 13% of the passengers had compensated for their flight.

    Trips to remote destinations

    Almost 25,000 trips to remote destinations were made in 2022, while the year before there were only around 4,700 trips. Before Corona in 2019, there were more than 85,700 trips to remote destinations from Finland.

    In 2022, the most popular remote destinations for Finnish people were Thailand (7579), Cape Verde (8825) and Mexico (2588).

    Top ten travel destinations for Finnish people before and after Corona

    The top ten favourite travel destinations for Finns in 2022 were the following countries and in the following order (in parentheses also the ranking of 2019) –

    1. Greece (1.)
    2. Spain (2.)
    3. Turkey (3.)
    4. Cyprus (8.)
    5. Portugal (7.)
    6. Italy (5.)
    7. Croatia (6.)
    8. Cape Verde (-)
    9. Austria (-)
    10. Thailand (4.)

    So if a Finnish travel blogger wants a lot of visitors to her blog, she should write about these destinations.

    However, check also my visual travel guides in Finnish to India and to Goa!